Creating content is important if you want to be a "thought - leader" in your industry. Many people often over-think the idea of writing blogs, guest articles, white papers, books, etc... However, when they look at their published competition they are green with envy.
Get over watching others carve out their space, and take the actions needed to make yourself the one that people turn to for the cutting edge ideas in your industry.
If you are worried that you are not a good writer, get someone to edit your work before you let the rest of the world view your prose. But make excuses in this era of the written word and you will fall farther behind.
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