Many business consultants will tell you to "know your WHY". This is important advice, but hard to quantify. You have to more that "What" your product does, or "How" it does it. If all you sell is features and benefits you will always be a commodity.
Why are you in business, and I mean more than "to make money". Is there a guiding principle in your soul that leads you and your company on a daily basis.
If you know your "WHY", it will make all the rest easy.
This is not some "Law of Attraction Secret", this is the real hard goods on what motivates you and those who work around your to be that one percent success we all desire.
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