There are still people who have no internet strategy for their career. Social media is not a fad, and it is now just silly to avoid LinkedIn, Facebook, Twitter, etc... These are real tools that are being used by serious business professionals. If you are reading this and still making excuses about why social media matters.... get over yourself and pay attention.
I am not saying it is 100% for everyone, but some people have their heads buried in the sand. Everyone is now responsible for creating and cultivating their own personal brand, and the internet is a powerful tool to make this happen.
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